Today, business and technology run at a fast pace. So much development happens in these worlds that “the new thing in the market” keeps on changing. Is it necessary to keep up and adapt to these changes? Ofcourse, yes! It would be best if you want to survive.
One such moment comes when you think of changing your Website. And by changing, I mean a complete makeover of your site, not just changing a few web pages. But improving your Website have its share of PROs and CONs. When you revamp your Website, fluctuations happen in your search engine rankings.
Now, whether fluctuations prove to be positive or negative for you depends on how you execute changes.
Hence when you decide to give your Website a makeover, think hard, and consider all the factors that can maintain your search rankings even after you change your site’s look. I have listed some factors for you to keep in mind:-
1)Architecture Of the Website
Site Architecture is considered vital by the crawling bots when they determine your Website’s rank. The architecture of your site defines the organization and categorization of your web pages.
If you are satisfied with the current architecture of your site, and it results in good rankings online, there is no point in editing that. By keeping the same architecture, I mean to maintain the same categories and URLs because that’s working for you. But if you do not see your site in the rankings, then it’s architecture can be the reason for so! In that case, you should improve the current architecture to make your Website more relevant.
2) Scan the broken links
Broken links often quoted as dead links are the ones that take visitors to the webpage that no longer exists. These are basically the links that no longer function.
Before editing your Website, you should scan it to check if there are any broken internal links. Once such links are found, you should change or remove then because it can affect the outcomes once your Website is revamped. Also, these broken links can frustrate your visitors, causing them to leave the site.
3) Eliminate the Duplicate Content
Usually, when a website is changed, duplicate content appears by mistake. And, it is a known fact that Google penalizes sites with duplicate content. This penalty can have an impact on your business’s rankings on Google. To escape this penalty, you should go through your site once and eliminate the content that is duplicated before your Website gets a new face.
Duplicate content might not create a problem for you if you use canonical tags to give Google (or any other search engine for that matter of fact) a hint of which page to consider as the main page for the content.
4) Remove Thin Pages
The pages which offer no value or low value to the visitors can be termed as thin pages. These usually have no content or very low content. Such pages often lower down your reputation.
It is better to identify the pages having thin content beforehand. Once these pages are identified, an opportunity arises for you to add relevant content and keywords on such pages, so they rank higher on search engines once your “new and improved” site goes live. Changing the CMS, to rank higher on search engines with that ‘thin pages’ only will not prove beneficial in the long run.
5) Check For 404 Page Not Found Responses
In case a visitor to your Website gets 404 response codes while navigating your site, this is an indicator of something being wrong with your Website. This generally happens when someone directs to a page that doesn’t exist anymore, or you may have changed the URL of the particular page.
Before your new Website goes live, you should check for all the pages with 404 Page Not Found Responses and make necessary alterations to fix this error.
6) Make sure you stage your Website
Staging your site means making an exact copy of your improved Website but in an alternate server or folder. You must block the staged URL from the search engines. And then, you can do all the evaluations in the staging site so that you can identify the errors and fix them pre-launch of your new Website.
7) Crawl The Site Using The Original Site Map
Now, when you revamp your Website, you might change URLs and redirect the old ones to the changed ones, so your sitemap doesn’t have any wrong or broken links.
Before the changed Website goes live, you should scan the sitemap to make sure that none of the URLs has wrong 301 redirects. Also, you should ensure that all the links redirect to the relevant pages because Google and users, both vote for RELEVANCY!
So, these were the vital factors that should be in your checklist while your Website goes through an extreme transformation. Its essential for you to carefully study all the aspects before the people witness your “new website.”
Alpha BPO is one such Web Development which makes sure that when your website is revamped all the aspects fall in the right place.