Through web design, your audience perceives your brand. The impression of your web design can either let your visitors stay on your site or make them leave the site. A good web design enables you to increase leads for your business.
The following are the rules you need to follow in Web Designing:
1. Not Visible Contact Details:
If your visitor has to spend an eternity finding your contact details, then your website proves to be inefficient and doesn’t optimise its full potential. Contact details are pivotal for any business and you should make them noticeable on your website.
2. Call To Action Button:
The visitors get frustrated and exit the website when no direction is given to them or they don’t understand what is expected out of them. Call To Action buttons include sign up, contact us and buy now options.
3.Explanation Of The Site:
When someone enters your site, they should immediately know what you are offering. If your visitor doesn’t understand in the first few minutes about your site, then they will leave the site and will go to your competitor’s website. Put your information on the home page with a call to action button to encourage visitors to explore further.
4. Judicious Use Of Graphics:
A website shouldn’t have flashy graphics. It should be precise which delivers basic information about the site to the visitors. Flooding the website with unnecessary graphics would put drive people off from your website as there wouldn’t be much to surf on your site and you will lose your potential customers.
5.Search Engine Optimisation:
Search Engine Optimisation or SEO helps to increase the visibility of your site. Having SEO implemented on your website helps build the reliability of your company and increase the trust of your target audience. If you are neglecting SEO, then you are missing out on your massive number of potential customers.
Parallax websites increase the loading time of your website. Moreover, not having a mobile responsive website will add to the inefficiency of your site. As the majority of people are using mobiles to access websites, it is compulsory to design mobile responsive sites.
Your website should have legible text for your readers to read properly. Having readable text is a prerequisite in every site and is an essential factor to be kept in mind when designing the website.
The colour contrast on your website should be appropriate. Impoverished colour schemes ruin the output of the website. For example, A site having a dark text on a dark background or a light text on a light background affects the legibility of the text and increases strain on the eyes. The colour schemes have a psychological impact on people’s behaviour while making buying decisions.
Images are used to enhance the visual impact of the website. Using relevant images that relate to a business is of utmost importance. The website shouldn’t be flooded with tons of images or irrelevant images as it will only give a flashy look to the site and would look worthless to the visitor.
10.Social Media and Blogs:
Social media presence is essential, with the maximum number of the audience being online. It helps to communicate your message by establishing customer relations by engaging them and expanding your reach to potential customers.
A blog gives an insight into the company’s principles and provides an understanding of a specific topic. Through blogs, your targeted audience can see the services you offer and that may encourage them to buy your products or services.
11.Update Content and Blogs Frequently:
Leaving your content and blogs unattended would state your website as stale and your visitors would get the impression that you lack punctuality. For example, A visitor sees that the last content you published was one year ago, then it is assumed that you are missing in action. A website should aim at posting on social media at least twice a week to engage with your customers to sell your products or services to your potential clients.
12. Decent Fonts:
Do not go cray cray over fonts. Using too many fonts gives your website an unorganised look. The fonts should be cohesive with your business which conveys the message of your company. Sans serif fonts are ideal for the site as it is legible and can be read with ease.
While navigating a website, the visitor doesn’t have to feel that he/she is visiting a different site when he/she opens a separate page every time. There should be uniformity maintained in the design, colours, fonts and navigation throughout the website.
Elements like Videos, audios, images add to the garnishing of a website. However, you should avoid using the autoplay feature to prevent your audience from getting distracted to navigate your site. This feature also makes it challenging to find the CTA. Sometimes autoplay audio or video can result in first-hand embarrassment when you open a website and out of nowhere, audio starts playing, especially when you are in a public place. Instead of enabling the autoplay feature, let the users click the play button when they want to view a video or listen to the audio.
Sometimes when you are going through a corporate website and come across a typo, you immediately feel a sense of mistrust even though they have a creative website. Spelling mistakes and grammatical errors decrease the integrity and image of a business. It’s a must to proofread all the sections of the site to rectify any grammatical or spelling mistakes to avoid visitors from getting distracted from the web design and content.
Following the above rules will help you in your designing feat. If you are looking to design your website by professionals, our experts can help create innovative designs to match your business’s interests, personality and aim.