Online presence is vital for your business in today’s age. 97% of customers search for products or services on the internet. The audience expects businesses to be online whether they sell a product or not. Your website should have simple navigation and a lucid checkout process, give a seamless user experience, and be mobile optimised. If you want to design your website, you have two options- ‘off the shelf’ and ‘bespoke website.’
What is an off-the-shelf website? An off-the-shelf website has pre-built integrations and templates. Its access is made available to a vast audience and benefits as many users as possible. Drupal, Joomla, and WordPress are examples of off-the-shelf websites.
What is a bespoke website? A bespoke website is created for a specific business goal. This site can be personalized and be synchronized with your processes, from web designs to ecommerce systems.
Advantages of a Bespoke Website
SEO and Social Media
Social media is a medium through which your business can speak and engage with your customers. Incorporating SEO and social media from the beginning of the web design project will pay off in the future in the form of higher search rankings and traffic on the website.
Gives an Edge Over Your Competition
Bespoke websites give you an edge over your competitors and increase the value of your business. You can have the upper hand on your competitors in design and user experience parameters. With a bespoke website, you can develop an elaborate e-commerce store where you can sell your products or services and give customer satisfaction.
Customized for Your Business
A bespoke website is tailored according to your unique needs. It is flexible and can be modified as and when your business grows. For example, you can build a checkout page with all the specific details. Off-the-shelf websites are developed for mass usage and may lack at least one feature that you need. But bespoke websites cover this drawback.
Worth Your Money
With an off-the-shelf website, you might get features that are useless to your business, but you have to make do with them because they are integrated by default. But with a bespoke website, you pay for the features that you want and will be useful to your business, thus wasting no money on the development of your site.
Excellent Customer Service
The developer of a bespoke website offers efficient customer service when any issues are reported by the customers or seen by you on the site. With an off-the-shelf website, your problem can be resolved only when an update in the CMS or plugin is made.
Brand Identity
A bespoke website can easily establish your brand identity. You can have a website theme that gives your business recognition. For instance, we instantly relate to Google when we see the colors yellow, green, red, and blue. If you select an off-the-shelf website, you have a predefined theme and structure of a website, which might not validate your business. Over time, people may see the similarities between your website and other businesses’ websites that would be using the same theme and have a bad reputation for your business.
Security
Bespoke websites are more secure than their counterparts. In a bespoke website, the developers write the code and know what is working on the site. Due to security vulnerabilities, third-party plugins are not installed on bespoke websites.
Effortless Maintenance
A bespoke website is developed from scratch. Therefore, it is easy for the developer to fathom and resolve the issues. Resolving an issue becomes more complex in an off-the-shelf website as the developer cannot understand the site’s code.
It Is Your Own
There’s no dependency on the third party to maintain or update plugins. In an off-the-shelf website, you have to utilize several plugins to ensure that they remain updated. When these plugins stop getting updated, you have to either remove or change the plugin. But on bespoke websites, you don’t have to face this problem.
Right to Choose
You have the freedom to choose a company that develops customized websites. You have the liberty to select the best of the best developers to work on your project. You can look at the developers’ portfolio and decide by taking the interview if a particular agency will do justice to your business’s requirements or not.
Final Thoughts
Alpha BPO delivers the finest solution for bespoke website development and web design. Whether you are looking to revamp your website or build a new one, we offer services that will fulfill all your web design needs and help you acquire and retain new clients for your business with ease.